Project Proposal for NEO Stucco
Logo Design & Website Design/Development
Stage | Description | Deliverables | Timeline | Revisions |
|---|---|---|---|---|
1. Logo & Brand Discovery/Briefing | Online brand brief to align on business goals, brand values, vision, target audience, and visual inspiration. Includes initial research and positioning. | Completed brand brief | 2–3 days | - |
2. Logo Design | Concept development with 1–2 initial logo directions, refinement of the selected concept, and final delivery in all required formats. | • Logo files (SVG, PNG, JPG) | 1-2 weeks | 1 round |
3. Website Research & Benchmarking | Competitive and benchmark analysis focused on layout, structure, user flow, and best practices within the industry. | Research insights | 2 days | 2 rounds |
4. Moodboard & Visual Strategy | Definition of the visual language for the website, including: | Visual strategy presentation | 2–3 days | 1 round (minor edits) |
5. Design Direction Proposal (Mini UI Concepts) | Instead of low‑fidelity wireframes, 2–3 high‑fidelity visual sections are designed to define the final look and feel of the website. This sets the design direction for the full build. | Design direction presentation | 1-2 weeks | 2 rounds |
6. Final UI Design & Website Build | Full website design based on the approved direction, including: | Fully designed and developed website | 2-3 weeks | - |
7. Final Delivery & Launch | Quality assurance, testing, domain connection (if required), final adjustments, website launch, and handover. | • Live website | 2-3 days | - |
* Note 1: Timelines are approximate and flexible, depending on feedback cycles and changes. * Note 2: Client feedback should be provided within 2 days to keep the project timeline on track and complete the project within the agreed timeframe. * Note 3: Due to the Christmas and New Year holidays, there may be a few non-working days during this period, which could slightly affect the timeline.
Design & Development Options
Option / Tool | Description | Pros | Cons |
|---|---|---|---|
| The full UI is designed in Figma. After approval, the website is rebuilt and developed in Framer. | • Clear separation between design and development | • Requires rebuilding everything in Framer (double work) |
| Design and development are done directly in Framer. The prototype you see is the final live website. | • Fastest production timeline | • Requires familiarity with hybrid design/dev tools (fully covered by my experience) |
* Note: If Option 1 (Figma → Framer) is selected, the overall project timeline will be approximately 2–3 weeks longer, as the website must be fully designed in Figma and then rebuilt in Framer. Recommendation: I recommend Option 2 (Framer) for greater efficiency, cost-effectiveness, and a smoother design-to-launch process.
Price Option 1
Logo Design + Website (Figma Design → Framer Development) | Amount |
|---|---|
Advance | $1800 |
Upon Completion | $1800 |
Total | $3600 |
Note | Higher cost due to double workload — full design in Figma and full rebuild in Framer. |
Price Option 2
Logo Design + Website ( Framer Design + Development) | Amount |
|---|---|
Advance | $1300 |
Upon Completion | $1400 |
Total | $2700 |
Note | Lower cost because design and development happen in a single tool, with no duplication of work. |
* Note 1: Pricing includes logo design + 1 website (main page + up to 8–9 additional pages). * Note 2: Website copywriting and Framer subscription costs are not included.